Kashmirâs indigenous aromatic Mushk Budji rice is facing a price and demand crisis despite receiving a GI tag in 2023. The variety is traditionally associated with Sagam village in Anantnag, Jammu & Kashmir. It is cultivated at an altitude of around 5,000â7,000 feet and is known for its distinct musky fragrance and rich taste. The rice has short, bold, round, pearl-like grains with a light ivory colour. Traditionally, it is associated with special occasions, festivals, royal weddings and Kashmiri Wazwan.